eTravel invests in Why Not Travel
eTravel S.A., a company from the Enterprise Investors portfolio, has signed a preliminary agreement to acquire 100% of the shares in Why Not Travel Sp. z o.o. (“WNT”), a company with a strong position in both the corporate and leisure travel markets.
• The transaction is subject to approval by the Polish Office of Competition and Consumer Protection (UOKiK).
• The value of the investment has not been disclosed.
The acquisition aligns with the strategy developed earlier this year by eTravel and Enterprise Investors: to build a regional provider of technology for managing business travel and distributing airline tickets. The strategy foresees both significant organic growth and acquisitions in Poland and abroad, as well as the expansion of services and further development of eTravel’s proprietary technologies.
“We are truly impressed by how strong and diversified a business the founders of WNT have built without any external investor support. It’s a remarkable achievement,” said Andrzej Wierzba, President and majority shareholder of eTravel. “Through this acquisition, we will strengthen our product and technology offering in both business and leisure travel. Moreover, eTravel will gain new capabilities in dynamic packaging — a solution that benefits both tour operators and end customers.
We are also very pleased to welcome new members to the eTravel family. One of the most important aspects of the planned transaction for us is the WNT team — it is the people, their expertise, and their commitment that form the foundation of the company’s success. We look forward to working with such a competent team. Employees of both companies will gain access to a wider range of projects and technologies, opening new paths for professional growth. Our goal is to build a culture of collaboration in which the strengths and skills of both organizations complement each other, fostering innovation and long-term development,” he added.
Founded in 2011, eTravel is one of the largest travel management companies in Central and Eastern Europe. The company has developed its proprietary Corporate Travel Assistant (CTA) platform, which integrates travel planning and booking with clients’ internal policies and accounting systems. This allows significant cost savings and greater user convenience. In 2024, eTravel completed over one million bookings, including more than 300,000 flights and the same number of hotel stays, serving numerous domestic and international corporations.
The Why Not Travel Group, established in 2004, is a major player in managing business travel for the public sector, tour operators, and individual customers, operating under brands such as BlueSkyTravel and Sigma Travel. The group also has strong expertise in the MICE segment, specializing in organizing large-scale conferences and industry events — which will further strengthen eTravel’s capabilities in this area.
“After more than 20 years of growth, we are delighted to have attracted the interest of an industry investor in our Group. By combining both companies, our clients will gain access to new online booking tools,” said Diana Załoga, co-founder and Management Board Member of WNT.
“WNT and eTravel are highly complementary organizations, which makes the product and technology synergies obvious — that’s why we chose eTravel. We believe that joining forces will bring tangible benefits not only to our clients but also to employees of both companies,” added Izabela Nasternak, Management Board Member of WNT.
WNT will retain its existing operational structure and organizational culture, which are key strengths of the brand. Together, the companies will develop new projects, giving employees of both organizations new professional growth opportunities. By combining the competencies, experience, and technological resources of both companies, the new group is set to become one of the leading players in business travel, travel service distribution, and MICE event management across Central and Eastern Europe.
