Polski Holding Hotelowy summarizes results for 2024

Polski Holding Hotelowy (PHH) has published its financial results for 2024, reporting revenue growth and stable profitability. The PHH Capital Group achieved revenues of PLN 522.6 million, representing a 4.7% increase compared to the previous year. The biggest contributor to this result was PHH Sp. z o.o., which generated PLN 275.3 million, nearly 9% more than in 2023. A new development strategy for the group will be presented in May.

The gross result of the Capital Group amounted to PLN 53 million, while PHH Sp. z o.o. reached PLN 82.8 million. This difference stems from the results of subsidiary companies, highlighting the diversified revenue sources of the holding. Despite a challenging market environment, the company maintained high operational efficiency – the GOP (gross operating profit) indicator reached PLN 91.5 million, and EBITDA stood at PLN 118 million.

The improvement in results is also confirmed by increases in key market indicators. The average room occupancy rate in PHH was 73.9%, surpassing the national average of 68.6% (data from STR Global). The ADR (average daily rate) reached PLN 414.91, exceeding the market average of PLN 383.30. Meanwhile, RevPAR (revenue per available room) for PHH was PLN 306.80, while the market average stood at PLN 262.98.

– We focus on operational efficiency and synergy between different segments of our business. The increase in revenue and key indicators such as RevPAR and ADR confirms the effectiveness of our actions. In May, we will present a new development strategy aimed at further expansion and adapting our offer to the dynamically changing market expectations – said Rafał Kincer, President of the Management Board of the PHH Capital Group.

Source: PHH