New alpine fragance on SWISS flights

A breeze of crisp alpine air on board SWISS long-haul flights

Starting mid-May 2024, SWISS guests can enjoy the new signature scent “Alpine Valley”, developed and exclusively created in partnership with Soeder. The new scent – a combination of aromatic larch, a slight breeze of crisp alpine air, and a lively blend of citrus notes and fragrant herbs – brings the tranquility of the Swiss Alps on board SWISS flight.

In a first step, the onboard hand lotion, facial spray, and face cream will carry the new “Alpine Valley” fragrance.