A new Polish hotel chain "Halo" is launched

Polish Hotel Holding (PHH) has announced the introduction of its own hotel brand named "Halo." The brand development team began work in 2019, but the pandemic led to a schedule adjustment. Now, after extensive efforts, Zagroń in Szczyrk, Kopernik in Toruń, Rycerski in Szczecin, and Cassubia in Hel will be the first to welcome guests under this new brand.

"Halo" aims to embody local character, enticing guests to actively relax in picturesque Polish locations, from the mountains to the sea. It draws inspiration from its surroundings, from the mountainous landscapes of Szczyrk to nautical motifs in Hel, and resonates with the history and culture of the cities, reflecting elements such as Copernicus in Toruń or the modern Szczecin Philharmonic.

The "Halo" brand mirrors the richness of Polish nature through its vibrant colors. It employs sturdy materials, simple shapes, and joyful, colorful accents, not only creating a sense of calm but also fostering a pleasant atmosphere through attention to detail. Focusing on everyday life and modernity, it offers a friendly environment for all tourists, while creating an organized and harmonious space.

Renata Pawłowska-Maciak, Director of the Commercial Division at PHH, emphasizes that every aspect of the brand was meticulously prepared following market research. Hospitality industry professionals have developed a dedicated brand book, standards, and a guideline catalog, specifying all details of the new brand. From visual identification to staff uniforms and external signage, everything combines into an inspiring story of places where guests can simply feel better.

A key component of the "Halo" hotels is the culture of food, featuring simple dishes made from the finest local ingredients. Special attention is given to traditional yeast cakes and a rich selection of Polish herbs for relaxation, such as lemon balm, mint, and chamomile.

These four properties are just the beginning, as Polish Hotel Holding plans to introduce more PHH Group hotels under the "Halo" brand in the coming years, covering locations such as Wisła, Międzyzdroje, Krynica, Kołobrzeg, and Zakopane.

Źródło: Polski Holding Hotelowy