Travel is US! PKP Intercity launches new image campaign

PKP Intercity has launched a nationwide campaign titled “Travel is US”, showcasing its refreshed brand identity and promoting the idea of conscious, eco-friendly travel. The campaign runs across social media, radio, and digital out-of-home platforms.

Its goal is to show that a train journey is more than moving from one place to another — it’s about emotions, encounters, and shared experiences. PKP Intercity highlights that both passengers and employees create a community where travel becomes a lifestyle.

Rising passenger numbers and new routes

This summer, PKP Intercity carried a record 26 million passengers — 12% more than last year and 28% more than two years ago. The company expects to exceed 88 million passengers by the end of 2025. The new timetable will feature 555 connections, including 527 year-round and 28 seasonal ones, expanding service to places like Łomża and improving travel times on routes such as Gorzów–Poznań.

Modern image and ecological message

The campaign emphasizes rail travel as a modern and sustainable mode of transport. PKP Intercity promotes “eco-friendly travel” and encourages discovering the authentic side of Poland — its people, places, and stories.

Wide campaign reach

Thirty-second radio spots are already on air, while digital screens and social media feature visuals celebrating the joy of train travel. The campaign, designed internally by PKP Intercity, will run until the end of the year.