PHH Group revenue rises 7.7% in H1 2026

The Polski Holding Hotelowy Group (PHH Group) reported revenue of PLN 275.9 million in the first half of 2026. This was 7.7% more than a year earlier. Within PHH, occupancy rose by nearly 2 percentage points to 74.2%, while RevPAR increased by 4.6%.

ADR and RevPAR rise year on year

Average daily rate (ADR) across the Group rose 1.7% year on year. At PHH, ADR increased 1.9%. RevPAR rose 3% across the Group and 4.6% at PHH.

PHH reports its operating results under the international USALI standard. The figures cover the Group as a whole and PHH separately, so the two sets of metrics should not be treated as interchangeable.

PHH links gains to upgrades and sales changes

PHH attributed the improvement to property upgrades and changes in its sales processes. Rafał Szmytke, CEO of PHH, said the results support further consolidation and investment, particularly in the Kurort and Uzdrowisko lines.

Upgrades planned in three locations

In the second half of 2026, the Group plans to continue upgrades at its Zakopane and Szklarska Poręba properties in the Kurort line. Work is also planned in Kołobrzeg, part of the Uzdrowisko line.

PHH is also preparing to open Four Points by Sheraton Poznań in the former Ikar hotel.

Four Points by Sheraton due in Q4 2026

In a separate announcement, PHH said the Poznań hotel is scheduled to open in the fourth quarter of 2026. For managed travel programmes, the property could add another accommodation option in Poznań.

The announcement does not provide corporate rates or sales terms, so there is not yet enough information to compare the hotel with existing programme pricing.