Miles & More to change name. LOT discusses Polish rollout
Lufthansa Group announced on 15 July 2026 that Miles & More will become Lufthansa Group Miles & More by the end of 2026. The loyalty program will also receive a new visual identity, while LOT says the rules for its passengers will remain unchanged. The Polish carrier is discussing how the new branding will be applied in Poland.
New brand due by the end of 2026
The new name puts the loyalty program under the Lufthansa Group brand. The official announcement says the rebrand will cover the name and visual identity. Lufthansa Group describes it as the shared loyalty program for its airlines.
The Miles & More terms and conditions name Miles & More GmbH and Deutsche Lufthansa AG as program operators. They also state that LOT may act as a joint operator. LOT’s website identifies the carrier as an airline partner alongside Lufthansa Group airlines, Croatia Airlines and Luxair.
LOT discusses the Polish rollout
LOT told Polish aviation outlet Rynek Lotniczy that it had been informed about the planned changes and remained in contact with the program operator. The airline said the talks concern the specifics of the Polish market and how the new identity will be presented to customers.
LOT also said the rebrand would not change how its passengers earn or redeem miles. Members do not need to take any action. The airline has not explained how the new branding will appear on its website, app, sales materials or customer communications.
There is no public confirmation that LOT must use the full program name in every channel. Lufthansa Group’s announcement does not set out such a requirement. LOT and the program operator are still discussing how the branding will be used in Poland.
Full name carries the group brand
The change raises a branding question for LOT that did not exist under the existing Miles & More name. If the full name becomes standard across LOT’s channels, the Lufthansa Group brand will appear beside LOT’s own.
LOT is not part of Lufthansa Group but participates in the program as an airline partner. Adding Lufthansa Group to the name links the program more directly to the German airline group.
This does not mean LOT is preparing to leave the program. The airline has not announced plans to exit Miles & More or build a separate passenger loyalty program.
No new rules for corporate travelers
For managed travel programs, the rules remain unchanged. The rebrand does not alter mileage accrual or redemption, so travel managers face no new operational requirements. The final branding materials will show whether companies need to update traveler guidance.
LOT already runs LOT Dla Firm, its program for corporate customers, but it does not replace Miles & More. A company account earns points from employee travel, while employees may also earn miles in individual Miles & More accounts. The two programs operate separately.
A standalone program would lack scale
An in-house program would give LOT control over the brand, accrual rules, rewards catalog and partner selection. Leaving Miles & More would also require an IT platform, partner settlement processes and a network of rewards and status benefits.
Miles & More reports 39 million members and more than 300 partners. LOT would need to persuade passengers that a new program could offer comparable value beyond its own network.
LOT has not announced such a project. The confirmed issue is the Polish rollout of Lufthansa Group Miles & More, not preparations for a separate program.
